Social media opens up a vast number of new channels to market your hotel though but we must realise that social media is not the silver bullet that is going to turn your business and life around. But it is known that when social media is used correctly it can allow your business capitalize on this incredible pool of active users.

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Not only does Facebook allow you to increase exposure, improve customer satisfaction, build strong brand advocates and achieve sales growth it also serves as an information pool on what’s hot, what’s news, and discover the latest meme.

But Facebook’s in-site search doesn’t necessarily offer the best way to see such data. But don’t give up hope – there are various services that provide a dedicated way to either search Facebook’s 500 million-strong data stream or see what’s “trending” on the site in a way that’s similar to Twitter.

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Facebook on Wednesday launched its new location-sharing feature called Places. Similar to other location-based services such as Gowalla and MyTown, it allows you to signal your presence at a bar, restaurant, arena, or other location via Facebook. The social network’s focus appears to be on simply sharing your location with your friends as opposed to including gaming elements or promotional check-in incentives that you find with other location services such as Foursquare.

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A recent study by ‘Regus’ found that almost 50% of small businesses are successfully connecting with prospects through social networks. From 14 countries that were surveyed, 40% reported that social networks were indeed ripe for converting prospects into customers.

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Five years ago social media was just kicking of, Can we remember life without the i phone and the time when ‘Mobile’ was mostly an after-thought, Fast forward to today and the sites we use and the way we use them have shifted dramatically. Facebook is closing in on Google as the Web’s most trafficked site. There are hundreds of thousands of mobile applications that users access across a variety of smartphones, and social media is increasingly being consumed and produced on the go. And “Like” buttons have become the new form of social currency for publishers around the world

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Foursquare is acquiring new users at an impressive rate, with an average of almost 13,000 new users per day!! When compared to Gowalla, Foursquare is averaging a daily growth rate of 75%.
Another impressive fact is that unlike most other social networks where women rule, with Foursquare, 64% of users are male! So businesses act fast and CLAIM your business on Foursquare right NOW- make the most of the service to increase your customer-base as well as increase loyalty among existing customers by introducing new and fun engagement programs.

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