As the number of smartphone users continues to grow at an incredible rate, the challenge facing many brands is to continue to find ways of utilising smartphone technologies to effectively connect and engage with consumers. Near Field Communication technology enables smartphone users to gain instant access to digital data from another NFC enabled handset or NFC tag simply by placing or waving their phone next to the NFC tag.

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Facebook is revamping its location-based check-in product also know as Places. Starting last Friday, you may have noticed that the “X check-ins” verbiage has been removed from Places Pages and merged Facebook Pages and has been replaced with “X were here”. So what does this mean for Hoteliers?

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With fewer consumers checking information before they leave the house, there’s an increase in the number of people now searching for places and services with their phones on–the-go. This article outlines five best practice tips for mobile marketing.

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Location-based technologies are changing the way consumers engage with hospitality brands. While Marketers are always seeking avenues to build customer relationships, they must consider the challenges associated with monitoring location-based engagement across multiple locations.

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After a long awaited wait, Facebook places had been launched in Ireland. Here is a ‘How To’ guide on how to claim your place, Don’t delay – Claim your Hotel or Business today.

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Following on from our Earlier post on Facebook Places and its launch in Ireland last night here is some information on ‘Facebook Deals’ and a four step guide on how to set them up for your busines.

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