With social media successfully connecting consumers and brands, it might be tempting to cut email — an older, less glamorous marketing tactic — from next year’s budget. But recent research findings suggest that numbers subscribing to daily email updates is significant and in order to grow this sector email marketing must become more social.

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Hotel marketers must regard the complexity of online travel planning today and understand, the touch points customers use in their purchase path including: Paid search & Natural search (Email).

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When: 7th Feb 2011

Where: Hilton London Metropole

Time: 9am – 6pm

Conference outline & pricing……

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This week, our Top UK Hotels on Twitter has seen 2 new entries and 2 hotels have moved their way up the table!

Has your hotel made the list?

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We fuss over subject lines, offers, calls to action and targeting, but sometimes a lack of response is simply a matter of timing. When should you send out your newsletters or promotions? And on what day and at what time? This is a question we should all ask ourselves before we send out a new email marketing campaign……

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If you still think of email marketing as a way of getting your marketing message to your entire database its time for you to adopt better sending techniques. You must engage with your subscribers with relevant information and offers in order for them to continue reading your email messages….

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