Social Media and Mobile Strategies for the Travel Industry 2011 report provides aN insight into how to reach out to today’s tech-savvy shoppers.

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For years baby boomers have dominated the direction of hotel marketing, but now as more and more Gen Y’s and Gen X’s are traveling, hotels are now forced to focus their attention on the needs and wants of these segments.

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One of the next big innovations in mobile commerce that will impact the hotel and travel industry is the NFC chipset in smartphones. Near Field Communication (NFC) allows for simplified transactions and data exhange through mobiles. M-commerce and Near Field Communications (NFC) are improving and enhancing the travel experience for travellers.

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Almost fifty per cent of consumers combine social media and search engines in their buying process, as this is the case hoteliers must employ a social media program. This article outlines seven tips for Revenue Managers to aid them in this process.

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Mobile payments is a popular term which is set to re-define commerce, where soon people will use their phones as a method of payment. PayPal and Google are confident this new trend will shape consumer buyer behaviour in the future.

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Rumours are indicating that Google will launch a new flight search tool inspired by its recent acquisition of the airfare software company ITA.

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Facebook commerce is causing marketers to focus on the social behaviors and experiences of their consumers in order to drive awareness, referral, and purchase.

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According to a new report by Forrester purchases from smartphones and mobile devices is set to increase by 40 per cent over the next 5 year. The report also found that checking the news and using social media outrank shopping on a list of ways people use smartphones.

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