In the white paper, Trevor Stuart-Hill, CRME, president of Revenue Matters, offers nine solutions designed to help hotel managers increase profitability amidst a climate of rising costs, which is offsetting recent RevPAR recovery.
Entries Tagged as 'e-commerce'
September 20th, 2013
September 11th, 2013
Hotels have to improvise their channel mix with evolving market conditions. In this multichannel environment, an understanding of booking windows and knowing when and where to target your customer is absolutely crucial.
September 5th, 2013
Data and statistical trends are behind every story at the annual STR Hotel Data Conference, and this year’s discussions keep returning to some common themes–declining group business demand, revenue management and the age-old question: Why isn’t the industry pushing rate more?
August 14th, 2013
2014 is expected to a great year for the hospitality industry. Travel demand is projected to be up by 3.3 percent and all three key performance metrics are expected to experience positive growth.
July 1st, 2013
From dreaming, researching, booking, experiencing, to sharing – Google products connect with travelers at all stages of the online travel journey. Yesterday’s ReviewPro’s webinar “Google for Hotels” promised a deep dive into the world of Google as it relates to hotel marketing.
Tags: Google · Google Plus · Hotel Marketing · Hotel Reviews · Internet Marketing · Mobile / Location Based Marketing · Online Advertising · Search Engine Optimisation · Social Media · Social Media Marketing for Hotels · e-commerce
June 28th, 2013
If ever there were varying shades of grey in the hotel business, it is around the sensitive issue of rate parity. But could rate parity be coming full circle as independent hotels begin to fight back.
June 11th, 2013
Savvy hotel operators are finding ways to provide incentives that entice customers to book directly through their own websites, front desk or over the phone. This article shares six such strategies that hotel operators can use without conflicting with their OTA agreements.
May 29th, 2013
Let’s take a look at how hotel chains can address the 3 C’s when considering how to tackle the same-day booking market. Control, Cannibalisation, Commissions
May 23rd, 2013
In the first quarter 2013, online channels that include Online Travel Agents (OTAs) and hotel websites (Brand.com) continued to experience the most growth according to data from the TravelClick North American Distribution Review (NADR; Second Quarter 2013), which aggregates hotel bookings by channel for the transient segment (individual leisure and business travelers).