As you put together your hotel marketing and business plans for 2015, here are a couple questions to keep in mind: What’s a guest really worth to you? And how much do search, metasearch, mobile, social, online travel agencies, TripAdvisor, and all the other digital and traditional travel marketing tactics contribute to that total? What’s really driving your guests to find and book your hotels?
Entries Tagged as 'e-commerce'
October 9th, 2014
July 10th, 2014
As revenue management moves from the traditional inventory optimization model and into the world of price optimization, hoteliers need to better understand consumers? willingness to pay, said panelists during the Hospitality Sales and Marketing Association International’s Revenue Optimization Conference.
During a panel titled “Reputation’s influence on pricing,” Kelly McGuire, executive director at hospitality and travel global practice for SAS Institute and member of HSMAI’s Revenue Management Advisory Board, shared the findings of a recent study she co-authored with a professor from Penn State University
September 20th, 2013
In the white paper, Trevor Stuart-Hill, CRME, president of Revenue Matters, offers nine solutions designed to help hotel managers increase profitability amidst a climate of rising costs, which is offsetting recent RevPAR recovery.
September 11th, 2013
Hotels have to improvise their channel mix with evolving market conditions. In this multichannel environment, an understanding of booking windows and knowing when and where to target your customer is absolutely crucial.
September 5th, 2013
Data and statistical trends are behind every story at the annual STR Hotel Data Conference, and this year’s discussions keep returning to some common themes–declining group business demand, revenue management and the age-old question: Why isn’t the industry pushing rate more?
August 14th, 2013
2014 is expected to a great year for the hospitality industry. Travel demand is projected to be up by 3.3 percent and all three key performance metrics are expected to experience positive growth.
July 1st, 2013
From dreaming, researching, booking, experiencing, to sharing – Google products connect with travelers at all stages of the online travel journey. Yesterday’s ReviewPro’s webinar “Google for Hotels” promised a deep dive into the world of Google as it relates to hotel marketing.
Tags: Google · Google Plus · Hotel Marketing · Hotel Reviews · Internet Marketing · Mobile / Location Based Marketing · Online Advertising · Search Engine Optimisation · Social Media · Social Media Marketing for Hotels · e-commerce
June 28th, 2013
If ever there were varying shades of grey in the hotel business, it is around the sensitive issue of rate parity. But could rate parity be coming full circle as independent hotels begin to fight back.
June 11th, 2013
Savvy hotel operators are finding ways to provide incentives that entice customers to book directly through their own websites, front desk or over the phone. This article shares six such strategies that hotel operators can use without conflicting with their OTA agreements.