Entries Tagged as 'Building a Community / Tribe'

Facebook Introduce A ‘Facebook For Business Guide’

July 27th, 2011

Facebook on Tuesday debuted a step-by-step online guide aimed at helping small businesses use the social networking site.

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Tags: Building a Community / Tribe · Facebook · Mobile / Location Based Marketing · Social Media · e-commerce

Groupon and Expedia partner to launch travel deals site

June 2nd, 2011

Groupon Getaways with Expedia will offer consumers deeply discounted travel deals from among the more than 135,000 hotels worldwide that work with Expedia. Expedia and Groupon plan to also include package deals, airline tickets, car rentals, cruises and destination activities.

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Tags: Building a Community / Tribe · Group Buying

Hotel Surveys: Why Guess When You Can Know?

August 19th, 2010

To improve your marketing efforts, good information about the market is necessary. Because surveys are relatively in-expensive and easily adaptable they seem to be a popular device for gathering information. But producing the most effective survey may not be so easy!
A survey steeped in science can be a powerful tool, yielding reliable and valid results. Yet a survey that ignores even the most basic principles that govern statistical analysis and measurement is nothing short of a waste of time…

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Tags: Building a Community / Tribe · Hotel Marketing

Protect your Twitter Accounts & Protect your Hotel’s Brand

February 25th, 2010

Over the last couple of days I’ve gotten a few direct message from people and businesses that just didn’t look right, with links attached. I obviously didn’t click on them for this reason however since then I notice a few more so let it might be help to make a posting on the matter.
This is [...]

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Tags: Building a Community / Tribe · Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing · Search Engine Optimisation · Social Media Marketing for Hotels

Twitter is growing! New Stats released…..

February 24th, 2010

Despite perception to the contary Twitter is growing. New stats released show 50 million tweets a day from users.
New stats released yesterday by Twitter revealed that users now send out more than 50 million tweets per day. That means every second, 600 tweets fly through Twitter’s network. If you’ve ever followed a trending topic ex. [...]

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Tags: Building a Community / Tribe · Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing · Search Engine Optimisation · Social Media Marketing for Hotels

Social Media Hots Up with the Launch of Google Buzz

February 12th, 2010

Is this Google’s entry into the social media foray? Google has just announced the launch of a new array of social networking-oriented features to its free Gmail email service. Called Google Buzz, the new features give users the ability to share photos, updates, websites, and news with friends and family. In addition to helping network with existing connections, the service can also offer suggestions for people users might be interested in following. The features are integrated directly into Gmail and require no installation or separate configuration.

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Tags: Building a Community / Tribe · Internet Marketing · Mobile / Location Based Marketing · Social Media Marketing for Hotels

5 Ways to Avoid Being Annoying on Twitter

February 10th, 2010

If you’re new to twitter, you may not know that there is a certain etiquette involved when conversing on the popular social networking platform. To some it may seem like common sense but for others, it may be worth investigating the dos and don’ts surrounding a particular platform.
Converse within these unwritten rules and you can’t go far wrong. Ignore them and you could end up damaging your online presence irreparably.

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Tags: Building a Community / Tribe · Hotel Marketing · Social Media Marketing for Hotels

Tripadvisor: European Hoteliers fight to persuade EU Commission to overhaul the rules governing website reviews to keep them honest.

February 5th, 2010

I think this could be music to hoteliers ears, if it gathers ground! I don’t think anyone minds a review as long as it is fair and truthful. You work long and hard to ensure the best possible experience for your guest and when false reviews are posted it can often have detrimental effects on [...]

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Tags: Building a Community / Tribe · Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing

Social Media Engagement – The Airline Experience

January 12th, 2010

A passenger on a flight notices his reading lamp is broken, so, using his mobile device, he complains on Twitter. Within minutes, the airline’s ground staff has dispatched a flight attendant to fix the problem and has alerted maintenance at the destination airport. Corporate communications has passed the Tweet onto the customer service department, which [...]

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Tags: Building a Community / Tribe · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing