What is Story Bump?
Facebook announced that they’ve tweaked their algorithm known as EdgeRank to allow stories that are getting more engagement (more likes, comments and shares) to be bumped up in the news feed.
The change is called Story Bumping and has already rolled out to 99% of desktop users and is still being tweaked for mobile users. The Story Bump shows you posts you may not have seen when they were first published.
For example, say you log into Facebook and scroll through your news feed to view 50 posts. The post you miss at position 51 continues to get lots of likes, comments and shares. Four hours later, you check Facebook and that post is at the top of your news feed, even though it’s four hours old.
The Story Bump is good news for Facebook marketers for several reasons. In tests done by Facebook, there was an 8% increase in likes, comments and shares on stories posted by pages.
The other good news Facebook revealed is they’re going to be more transparent about changes and post them on their Facebook for Business News area. Notice there’s a category tag for posts about the news feed, so bookmark this site.
Let’s dive into the basics of the Facebook news feed and learn more about how to take advantage of the Story Bump with these four tips.
#1: Not Everyone Sees Every Post in Their News Feed
Facebook states the average person has the potential to see over 1500 posts every day. Their job is to help you see the most interesting things.
They do this by watching your behavior and then showing you more of the things they think you want to see. Facebook has stated the things that affect their algorithm are:
- How often you interact with the friend, page or public figure (like an actor or journalist) who posted
- The number of likes, shares and comments a post receives from the world at large and from your friends in particular
- How much you’ve interacted with this type of post in the past
- Whether you and other people across Facebook are hiding or reporting a given post
To make sure you see posts from certain people or pages, you’ll need to create a Facebook Interest List. Just like on Twitter, people create lists to keep track of the people they find most interesting on Facebook.
You can also encourage your fans to create interest lists that include your page. They get notifications about your page by clicking on the Liked button under the right side of your cover photo and selecting Get Notifications. This is where you can add the page to interest lists.