A new study analyzed 10,000 searches across 300,000 URLs on the top three pages of Google UK, with the sites being from various industries. The analysts looked at factors the sites had in common and then correlated the data and their findings into the study/infographic.
Here are a few of the highlights:
Social Signals Matter – But Which Ones Matter Most?
It’s no secret that Google is watching social signals carefully. Facebook likes, shares, Twitter tweets, and even Pinterest pins are showing up on its radar. But, another finding from the not-so-surprising department shows that Google +1’s are given the most ranking recognition, followed closely by Facebook. If you don’t yet have a Google+ account (or don’t use it often), it may be time to take the plunge: links shared on Google+ pass PageRank.
Backlinks and Headings – Are They Still Important?
You’ve likely heard that keyword-rich backlinks and heading 1s with your keywords can help your search engine ranking. But this changed in 2012 to the point where keyword-added H1’s can hurt, rather than help, your ranking. Long page titles also can affect your site negatively. Another important finding is that word count now factors more in a ranking, as beefier posts tend to be shared and linked to more than simple articles.