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China has overtaken Germany and the USA as the world’s biggest spenders on travel, with Chinese travelers spending US$102 billion on international travel in 2012, an increase of over 40% on 2011.

The second annual Chinese International Travel Monitor released today reveals significant insights into the changing behaviours of Chinese travelers and how the global hotel industry is adapting.

Surveying more than 3,000 Chinese international travelers and more than 1,500 hoteliers around the world, the report found 75 percent of hoteliers globally say Chinese travelers now account for up to five percent of their business and 45 percent say they have experienced an increase in Chinese guests over last year, with the greatest increases coming in APAC (61 percent). Hoteliers see China as a positive growth market over the next three years with one in 10 expecting to see an increase of more than 50 percent and almost half (47 percent) anticipating an 11-50 percent rise.

According to the report the majority of overseas Chinese travel (96 percent) has been for leisure purposes, while just over half (52 percent) have also visited other countries for business or education.

Top 10 destinations interested in traveling to in next 12 months %

- Australia 39%
- France 33%
- New Zealand 27%
- USA 26%
- Switzerland 25%
- Singapore (6th) 23%
- Hong Kong 21%
- Taiwan 20%
- UK 19%
- Canada 19%

In a growing trend, nearly two thirds (62 percent) of Chinese travelers say they prefer to travel independently and not as part of a group. This development has been confirmed by the hoteliers surveyed, who say 70 percent of Chinese guests now travel independently, compared with a much more even split in 2012.

Read more of this article at HotelMarketing.com



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