Expedia released data from the first nine months of 2012 indicating that the company has partnered with a larger number of small hotel partners, defined as hotels with 50 rooms or less, and an increase in net transactions from this sector by nearly 30 percent year on year for that period.
By working with the Expedia group, small and independent hotels gain exposure to the more than 55 million travelers that visit Expedia group travel sites each month, which includes more than 100 branded sites in 70 countries; Egencia®, serving business travelers in 54 countries; leading discount travel site Hotwire®; as well as Expedia® Affiliate Network, which powers travel bookings for more than ten thousand affiliate websites.
Moreover, the Expedia group exposes hotel partners on more than 135 mobile booking sites, in 60 countries in 35 languages, and through apps that have been downloaded more than 15 million times. Hotel partners also benefit from exposure resulting from the Expedia group’s strategic marketing investment, which totaled approximately $1.5 billion in 2011. These investments help reap big rewards for small hotels.
In Mexico, for example, Expedia formed new partnerships throughout the country in 2012 with more than half of new acquisitions being small properties, thereby advancing the company’s commitment to driving growth and contributing to brand positioning for these hotels.
“Speaking as someone with a small hotel, the Expedia group is an excellent partner that offers access to a global market. The company works with your needs and budget and allows you to work with a highly experienced business partner to reach thousands of potential customers. Six months since our opening, we have seen concrete results since working with the Expedia group. The company is well positioned and is highly respected,” said Victor Bonna, owner of La Pasion Hotel Boutique, located in Playa del Carmen, Mexico.