Typical Facebook. You wait for a new or significant change to emerge and then all of a sudden, a number of them are revealed at once. It has a habit of announcing new features shortly after it holds a major event like its new page redesign. Now that’s been followed by a number of new additions and changes to desktop, mobile and its advertising product, which you may or may not have kept up with. Since it’s been an eventful month for the social media network, here’s what you need to know.
Cover Photos Now Allow Calls To Action:
Facebook has run a pretty tight ship in the last few years. In a bid to get more advertising revenue from users, it’s relied a lot more on pages using sponsored stories and ads to build up their fan count. This meant clamping down on other areas. It made these ads the only prominent way of promoting your page. This is still the case now, but Facebook has become less stringent with the rules governing cover photos by updating its guidelines.
Originally spotted by Hugh Briss of Social Identities and Andrea Vahl of Grandma Mary – Social Media Edutainer, the new guidelines came into effect on March 6th.
Originally the guidelines regarding cover photos said:
“All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.
Covers may not include
i. images with more than 20% text;
ii. price or purchase information, such as ’40% off’ or “download it on socialmusic.com”;
iii. contact information such as a website address, email, mailing address, or information that should go into your Page’s ‘About’ section;
iv. references to Facebook features or actions, such as ‘Like’ or ‘Share’ or an arrow pointing from the cover photo to any of these features; or
v. calls to action, such as ‘Get it now’ or ‘Tell your friends’”
Now if you check Facebook’s page guidelines, the majority of this has been removed so that it reads as such.
“All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.”