William

The rising prevalence of mobile technology is the top factor affecting email marketing programs in 2013, according to a December 2012 Marketing Sherpa survey of marketers worldwide, sponsored by Vocus. Fifty-eight percent of respondents said that the pervasiveness of smartphones and tablets will affect their email marketing plans in the next 12 months.

Email

A majority of respondents (57%) also planned to adapt email campaigns based on new developments in social media. Mobile and social are the only two technology developments that more than half of marketers said will affect their email marketing plans in 2013.

What adjustments do marketers feel they need to make to their email efforts in light of the rise of mobile? Just 42% said they were fully designing emails to render differently on mobile devices, despite the fact that many consumers rely heavily on tablets and smartphones for email access.

Read more at emarketer



0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Comment



After many successful years, Marketing Times and the "Top 30 Lists" will be retiring to pave the way for new and exciting projects.

We would like to take this opportunity to Thank You for your continued interest and support throughout the years.

Net Affinity are evolving into a new phase on an exciting journey and hope you will join us by subscribing to the Net Affinity Blog.