ooking.com now claims to be the number one online hotel reservation service in the World, and its flat commission model has been replaced by one of bidding for position on the first page of a destination, with hotels paying over 20% in commission to be on the first page.

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Regardless of what some in the industry say, the search engines are still alive and well. There is a reason why the search engines are travel consumers’ favorite travel research and planning tool.

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Can hotels really over-respond to reviews? The review page for a given property on, say TripAdvisor, is a social space in its own way. If the host of the party (the hotel) is crowding out the conversation with a lot of jabber, it appears to turn people off from participating in the conversation, with the end result of guests writing fewer reviews.

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Expedia is banking on consumer preference for mobile booking, short-window booking and higher international travel to grow its businesses worldwide, the company revealed at its annual Expedia Partner Conference in Las Vegas last week.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 7 hotels move up the list and 1 new entry!

Has your hotel made the list?

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It’s time for this week’s Top 30 Irish Hotels on Twitter. 1 hotel has moved up the list!
Has your hotel made the list this week?

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Google closed its deal with Wiley to purchase Frommer’s three months ago and have now begun integration into Google+

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This week 1 hotel has moved up the list! The Chesterfield Hotel in Mayfair is still at the top of the table! Has your hotel made the list?

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Five Ways to Increase Direct Bookings | By Jean Francois Mourier. At REVPAR GURU, we are all about making our clients the most money possible. In some cases, that means using the OTAs but other times, the direct channel is best. Given the importance of the direct channel, we wanted to share our top five ways to increase website traffic and direct bookings.

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