Is Booking.com Your Worst Best Friend?

December 14th, 2012

ooking.com now claims to be the number one online hotel reservation service in the World, and its flat commission model has been replaced by one of bidding for position on the first page of a destination, with hotels paying over 20% in commission to be on the first page.

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Tags: e-commerce · revenue management

Why SEO is still a winner for hotel marketers

December 13th, 2012

Regardless of what some in the industry say, the search engines are still alive and well. There is a reason why the search engines are travel consumers’ favorite travel research and planning tool.

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Tags: Google · Hotel Marketing · Online Advertising · Search Engine Optimisation · Travel Marketing · blogging · email marketing · revenue management

Best Practices for Optimizing Online Hotel Reputation

December 12th, 2012

Can hotels really over-respond to reviews? The review page for a given property on, say TripAdvisor, is a social space in its own way. If the host of the party (the hotel) is crowding out the conversation with a lot of jabber, it appears to turn people off from participating in the conversation, with the end result of guests writing fewer reviews.

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Tags: Reputation Management

Expedia Share Mobile Booking Trends

December 11th, 2012

Expedia is banking on consumer preference for mobile booking, short-window booking and higher international travel to grow its businesses worldwide, the company revealed at its annual Expedia Partner Conference in Las Vegas last week.

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Tags: Hotel Marketing · Mobile / Location Based Marketing

Top 30 Irish Hotel Pages on Facebook #Top30IEHotels

December 10th, 2012

Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 7 hotels move up the list and 1 new entry!

Has your hotel made the list?

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Tags: Facebook · Hotel Marketing · Internet Marketing · Mobile / Location Based Marketing · Social Media · Social Media Marketing for Hotels · Top 30 Hotels on Facebook

Top 30 Irish Hotels on Twitter #Top30IEHotels

December 7th, 2012

It’s time for this week’s Top 30 Irish Hotels on Twitter. 1 hotel has moved up the list!
Has your hotel made the list this week?

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Tags: Mobile / Location Based Marketing · Top 30 Hotels on Twitter · Top 30 IE Hotels on Twitter · Travel Marketing · Twitter

Google begins adding Frommer’s reviews to Google Plus

December 5th, 2012

Google closed its deal with Wiley to purchase Frommer’s three months ago and have now begun integration into Google+

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Tags: Google · Hotel Reviews

Top 30 UK Hotels on Twitter #Top30UKHotels

December 4th, 2012

This week 1 hotel has moved up the list! The Chesterfield Hotel in Mayfair is still at the top of the table! Has your hotel made the list?

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Tags: Hotel Marketing · Mobile / Location Based Marketing · Top 30 Hotels on Twitter · Top 30 UK Hotels on Twitter · blogging

Five Ways to Increase Direct Bookings

December 4th, 2012

Five Ways to Increase Direct Bookings | By Jean Francois Mourier. At REVPAR GURU, we are all about making our clients the most money possible. In some cases, that means using the OTAs but other times, the direct channel is best. Given the importance of the direct channel, we wanted to share our top five ways to increase website traffic and direct bookings.

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Tags: Hotel Marketing · e-commerce · revenue management



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