Google closed its deal with Wiley to purchase Frommer’s three months ago. At the time, it was not clear how the search giant would integrate the brand into its offerings. The retention of guidebook editors and its custom-content team, and layoffs of the digital staff pointed toward a continuation of a guide product of some sort, but Google has been typically tight-lipped about its intentions.
We have our first glimpse now. Early last week, Frommer’s reviews began appearing in the Google Plus Local and Google Maps products. This is the Google Plus review of the Andaz Liverpool Street London Hotel:
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