Social media is the next key to enhancement of the concept of hospitality to drive profitability. We are all acutely aware of the impact of staffing on our bottom line. We are sensitive to staffing requirements at our properties but are hesitant when staffing exceeds our current budget, even when looking at our future budgets. What if we could use social media to enhance the guest experience? What if this guest experience could equate to a hotel’s ability to charge a higher rate?

Here are a variety of ways we can use social media to gain customer loyalty, even if it means a few dollars extra per night.

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