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1. Mobile Social

The future of social will be mobile, so marketers need to adapt their approach and content for smaller screens and slower connections.

2. SoLoMo Takes Over

With that shift to mobile, location-specific mobile platforms (SoLoMo) will move to the core of our audiences’ social media activities. As a consequence, marketers need to work out how they can bring their brands’ social promises to life wherever they have relevance.

3. Search-Social Crossover

People will increasingly turn to their social networks to get more personally relevant answers to their searches. As a result, conversations will become a central component of SEO – one reason why we believe Google is banking on Google+.

4. Social Baked-In

Social media experiences are no longer confined to host platforms. The Like, Tweet and +1 buttons are now ubiquitous across the web, and this trend towards ‘social everywhere’ functionality will only accelerate in the coming months.

5. Social CRM

There’s much more value to be earned from a conversation than there is when you simply talk at someone. As a result, brands need to shift the focus of social media activities away from an advertising mentality and into a more supportive, interactive approach.

6. Inclusive Content

People are more engaged when they are actually part of the action. As a result, brands need to explore ways to create content that features everyone in the audience, rather than simply delivering one-size-fits-all broadcast messaging.

Read More at We are Social



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