Many will find it hard to name two companies that polarise opinion within the travel industry more than user review master TripAdvisor and search giant Google. It is both their respective power and influence over so much of the world of online travel marketing and distribution which leads many to watch every move from afar with envy, rail against publicly or simply admire.
Which is why when a rumour along the lines of “Google might buy TripAdvisor” comes along there is a collective sharp intake of breath in many quarters.
The rumour is not exactly new. Talk of such a monumentally huge deal has dripped into conversations on countless occasions over many years, but it is certainly doing the rounds again – and with some intensity. In the halls of ITB Berlin last week there were a number of occasions again where the likelihood of deal being brokered was discussed and, of course, what it could mean for the industry.
The subject even came up during a one-to-one session on-stage between PhoCusWright chairman Philip Wolf and new Booking.com CEO Darren Huston. Huston inevitably dismissed the question with the ease of a seasoned and well media-trained executive.
Read More at Tnooz