Choice Hotels International, Hilton Worldwide, Hyatt Hotels, InterContinental Hotels, Marriott International and Wyndham Hotel Group have combined to establish the joint venture under the leadership of CEO John Davis, founder of the Pegasus hotel distribution and technology service.
The site is essentially a metasearch platform for properties, prices and availability across all six companies, including their sub-brands and affiliates.
The site is global and has enlisted ex-Hostess Brands SVP of marketing Stephany Verstraete as its chief marketing officer and J Kurt Zimmer (a former TIAA-CREF and Dupont IT executive) as chief technology officer.
Ahead of the launch, RoomKey bought accommodation site Hotelicopter to run the search technology behind the scenes as well as continue to provide its affiliate platform for destination marketing organisations, under a division known as Room Key Solutions.
The formation of the Room Key venture comes as the hotel sector continues to battle with various issues around distribution and pricing on the web, including the continued roll-out of Google’s Hotel Finder service (which many of the above brands participate in).
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