In 2009 mobile browsing represented 0.7% of worldwide browsing activity and by August 2011 that number jumped to 7.1%. That is an increase of 1000%.

In a day when web access is clearly important no matter where you are, the ability for your customers to access your site at their convenience is vital. However, making your site user friendly on a computer is one thing – making sure your site is available from a mobile platform is another. Currently only around 5% of online businesses have a mobile compatible website.

Creating a mobile version of your site doesn’t have to be painful or expensive. In fact it’s typically just a smaller version of your existing website with a more simplistic design. Here are some points to consider:

Bad Viewing Experience-
Have you tried loading a website using your smart phone and it just doesn’t look right? Have you had to zoom in and out to find the information? Have you ever clicked on the wrong link because the font is small because it’s optimised for a desktop computer? What about load times, mobile phones traditionally don’t have the same Internet access speeds as a desktop?

A website created specifically for mobile usage loads faster, uses the correct size font and only displays necessary information for quick browsing. No need to zoom in and out or any chance of clicking the wrong link.

Read more at eTourism