Social Media and Mobile Strategies for the Travel Industry 2011 report provides aN insight into how to reach out to today’s tech-savvy shoppers.

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This week, our Top UK Hotels on Twitter has seen 0 new entries and 1 hotel has moved up the table! Has your hotel made the list?

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For years baby boomers have dominated the direction of hotel marketing, but now as more and more Gen Y’s and Gen X’s are traveling, hotels are now forced to focus their attention on the needs and wants of these segments.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 2 hotels move up the table and 0 new entries

Has your hotel made the list?

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The recent meeting of delegates at the Boutique Hotel Summit which took place in London have presented the top ten trends for the future of boutique hotels.

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One of the next big innovations in mobile commerce that will impact the hotel and travel industry is the NFC chipset in smartphones. Near Field Communication (NFC) allows for simplified transactions and data exhange through mobiles. M-commerce and Near Field Communications (NFC) are improving and enhancing the travel experience for travellers.

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Social media sites such as facebook are becoming an essential component in the buyer decision making process, where referrals can be directly linked to sales. More than 15.2 million visitors to hotel websites in 2010 were referred through facebook.

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According to experts Google+ will surpass an estimated 10 million users by today. The Google+ project was launched just two weeks ago and its popularity is increasing every day as more and more people join the social network.

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This week, our Top UK Hotels on Twitter has seen 0 new entries and 1 hotel has moved up the table!

Has your hotel made the list?

[ Read more → ]