Google Promises it won’t sell Travel Services

October 6th, 2011

Google has tried to reassure the travel industry that it was not encroaching on its business. According to Head of travel UK and Ireland Nigel Huddleston Google have no plans to enter the booking stage, but would like to play a role in the sharing and experiencing stages of travel.

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Tags: Google · Travel Marketing · e-commerce

Google Analytics now offers SEO Reports

October 5th, 2011

Earlier this year Google announced a limited pilot for Search Engine Optimization reports in Google Analytics, based on Search queries data from Webmaster Tools. Thanks to valuable feedback from our pilot users, they have made several improvements and are pleased to announce that the following reports are now publicly available in the Traffic Sources section of Google Analytics.

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Tags: Google · Search Engine Optimisation

Top 30 UK Hotels on Twitter #Top30UKHotels

October 4th, 2011

This week, our Top UK Hotels on Twitter has seen one new entry and 3 hotels have moved up the table!

Has your hotel made the list?

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Tags: Top 30 UK Hotels on Twitter · Twitter

How Brands will use Google+

October 4th, 2011

For quite sometime now Google have been trying to compete with facebook, now they have launched the +1 button in order to direct their strategy to harness a more social networking profile. As the company begin to introduce brand pages, information has been leaked as to how brands will use the social network.

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Tags: Google · Social Media · Social Media Marketing for Hotels

Top 30 Irish Hotel Pages on Facebook #Top30IEHotels

October 3rd, 2011

Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 3 hotels move up the table and 1 new entry.

Has your hotel made the list?

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Tags: Facebook · Social Media · Top 30 Hotels on Facebook

Top 30 Irish Hotels on Twitter #Top30IEHotels

September 30th, 2011

It’s time for this week’s Top 30 Irish Hotels on Twitter. No New entry this week and 3 hotels have moved up the list!!!

Has your hotel made the list?

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Tags: Social Media · Top 30 Hotels on Twitter · Twitter

Google Analytics Real-Time

September 30th, 2011

Yesterday evening Google launched its Google Analytics Real-Time reports that allow you to view your site statistics as they come in. This new product will allow you to see active visitors on the site and measure the real-time response to social media.

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Tags: Google · e-commerce

The Future of Loyalty Programs will be Powered by Social Media

September 29th, 2011

The future of loyalty programs will be powered by social media. The Airline industry is a great example of building loyalty through social media. This study identifies how frequent travelers use social media to engage with their chosen company.

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Tags: Facebook · Social Media · Travel Marketing

Google+ Starting to Introduce Business Profiles

September 28th, 2011

After three months of testing the social-network waters, Google+ is finally ready to make a big splash. In the past week, it abandoned its invite-only program, began promoting registration from its seen-by-millions-daily homepage and declared the network ready for brands.

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Tags: Google · Mobile / Location Based Marketing · Social Media · Social Media Marketing for Hotels