Google has tried to reassure the travel industry that it was not encroaching on its business. According to Head of travel UK and Ireland Nigel Huddleston Google have no plans to enter the booking stage, but would like to play a role in the sharing and experiencing stages of travel.

[ Read more → ]

Earlier this year Google announced a limited pilot for Search Engine Optimization reports in Google Analytics, based on Search queries data from Webmaster Tools. Thanks to valuable feedback from our pilot users, they have made several improvements and are pleased to announce that the following reports are now publicly available in the Traffic Sources section of Google Analytics.

[ Read more → ]

This week, our Top UK Hotels on Twitter has seen one new entry and 3 hotels have moved up the table!

Has your hotel made the list?

[ Read more → ]

For quite sometime now Google have been trying to compete with facebook, now they have launched the +1 button in order to direct their strategy to harness a more social networking profile. As the company begin to introduce brand pages, information has been leaked as to how brands will use the social network.

[ Read more → ]

Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 3 hotels move up the table and 1 new entry.

Has your hotel made the list?

[ Read more → ]

It’s time for this week’s Top 30 Irish Hotels on Twitter. No New entry this week and 3 hotels have moved up the list!!!

Has your hotel made the list?

[ Read more → ]

Yesterday evening Google launched its Google Analytics Real-Time reports that allow you to view your site statistics as they come in. This new product will allow you to see active visitors on the site and measure the real-time response to social media.

[ Read more → ]

The future of loyalty programs will be powered by social media. The Airline industry is a great example of building loyalty through social media. This study identifies how frequent travelers use social media to engage with their chosen company.

[ Read more → ]

After three months of testing the social-network waters, Google+ is finally ready to make a big splash. In the past week, it abandoned its invite-only program, began promoting registration from its seen-by-millions-daily homepage and declared the network ready for brands.

[ Read more → ]