Mobile spend is 6.5 percent of all search spend, up 2.7 times from a year ago in the US. Advertisers can’t simply transfer a search campaign to mobile. Travel marketers need to understand how consumer behaviour differs when it comes to static desktop searches and mobile searches.

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It’s time for this week’s Top 30 Irish Hotels on Twitter. One New entry this week and 1 hotel has moved up the list!!!

Has your hotel made the list?

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Google has launched “Think Insights”, a one-stop shop for consumer trends, marketing insights and industry research. The site includes statistics, a research library, planning tools, and a section for emerging digital trends.

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According to a recent study on website optimisation – Online travel retailers are losing more than £2 billion a year as a result of simple website inefficiencies. The research analysed feedback data from nearly 8,000 online travel buyers and found that errors in areas such as pricing, user experience and product were directly contributing to lost travel sales.

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This week, our Top UK Hotels on Twitter has seen one new entry and 2 hotels have moved up the table!

Has your hotel made the list?

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Google is now allowing businesses, brands and any non-human entity to participate in its Google+ social network, through new Google+ Pages that are launching today, promised to be available to everyone shortly.

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Over the past few months, Google have been updating the design and experience of Google Search giving users a more seamless and consistent online experience. As part of these look and feel changes, they are now introducing new ad placements on Google Search.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 3 hotels move up the table and 0 new entries.

Has your hotel made the list?

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Google announced today that it has updated its search algorithm to help more recent information appear at the top of search results. The search giant completed its Caffeine web indexing system last year, which lets the company crawl and index the web for fresh content more quickly on a much larger scale.

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