The rise of Chinese tourism has gotten the attention of a lot of travel, tourism, and hotel companies – not least because the bounty to be had is enormous.

Sixty-six million Chinese will travel overseas this year, a 15% increase over last year, and 100 million will be global travelers by 2020, according to the United Nations World Tourism Organization.

On the back of three decades of spectacular growth and development, China recently became the second largest economy in the world behind the United States. The country has also become a major market for the world’s leading international consumer goods companies.

Many travel brands are trying to capture the attention of this very valuable new customer segments, but not without challenges and disappointments, due to various reasons.

1. Spot the China travel trends

  • The China travel market is growing both domestically and outbound, and the UNWTO predicts that Chinese outbound travelers will exceed 100 million by 2020, with international destinations beyond Asia on the rise.
  • The internet is used to “plan & tell”, however offline travel agents are still the dominant distribution channel, even though online channels are growing.
  • Chinese consumers are moving towards an experienced-based choice model from a price-based choice model, demanding higher quality services, and moving from traditional tour groups to more individual travel experiences.

2. Understand the Chinese consumer

  • It is critically important for travel suppliers to offer China-ready services, from hot water cookers for instant noodles and slippers in the hotel room, to Chinese dishes such as Congee at breakfast, to Chinese language services from Chinese menus in restaurants to Chinese-speaking staff to Chinese audio guides for destinations and museums.

Read more at: tnooz.com

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