Last Thursday, Google announced that Google+ will be available for Google Apps users. This means that the millions of people using Google Apps for their businesses will now have access to the Google+ social collaboration platform.
With Google+’s unique features for search, selective sharing and rich communication, it offers consumers a very different user experience than the established social networks. For individuals, Google+ has quickly become a great place to build your interest graph — that is, find the latest content and people related to topics you’re interested in.
With its seamless integration with Google Apps, Google+ promises a very different type of social enterprise experience. In fact, Google+ has five unique advantages over other social business platforms.
1. Smart Integration With Existing Google Apps
Google+ is fully integrated with Google Apps. As a user, you don’t need a new login — it’s just another tab like mail, calendar, docs or video. Most business users spend their day in mail or calendar, so a tool that’s easily accessible from the daily workflow has advantages over third-party software.
2. Google+ Already Knows a Lot About You
Because of its tight integration with Google Apps, Google+ could take advantage of what it already knows about each business user, including whom they email, how often and how recently, as well as the topics they write about and search for. Google+ is in a position to help an enterprise user not only quickly build out his internal circles, but also discover those outside the company who are talking about the same topics or industry. If Google chooses to pursue this, it would make a great tool to help each user build out broad interest-based professional networks.
3. Google+ Is Uniquely Positioned to Help You Find and Share Interesting Content
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