Marketers who create highly sharable online content — video, audio and photos consumers want to share with friends and colleagues — significantly boost their brand’s online presence and are more likely to increase sales, according to a new survey of social consumers.

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It’s time for this week’s Top 30 Irish Hotels on Twitter. No New entries this week and 0 hotels have moved up the list!!!

Has your hotel made the list?

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Google is taking its Street View feature indoors. The company announced last May it would be taking interior shots of stores, but now it is moving out of its pilot phase with more 360 degree interiors cropping up online.

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Social media can provide valuable customer feedback about their products by allowing them to eavesdrop on these conversations. The desire to listen in on customers’ online conversations about products is so pervasive across companies that it has spawned a cottage industry of listening companies that regularly scan online conversations to gauge customer sentiment.

But how accurately do these conversations represent the true underlying sentiment of a product’s customers?

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This week, our Top UK Hotels on Twitter has seen no new entries and 4 hotels have moved up the table!

Has your hotel made the list?

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The importance of the 3F’s (friends, fans, and followers) does not lie in the initial conversion from consumer to connected consumer. Counting numbers as a metric here isn’t helpful or usefull. In fact, it’s misleading and potentially distracts any business from long-term success. The value in the connection is in understanding not only why a conversion took place, but learning about expectations and also studying behavior and preferences to deliver against them in social networks and in the real world.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 6 hotels move up the table and 1 new entry.

Has your hotel made the list?

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Google is about to take what it calls “a whole new approach” to search advertising, the foundation of its massive revenues. Google is announcing an alternative, which it calls Dynamic Search Ads. Traditionally, an advertiser will create a campaign by bidding to run ads alongside specific keyword searches. With the new product, advertisers just point AdWords toward the pages that they want to promote. Then Google matches the ad with the best searches and generates an appropriate headline.

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It’s time for this week’s Top 30 Irish Hotels on Twitter. No New entries this week and 3 hotels have moved up the list!!!

Has your hotel made the list?

[ Read more → ]