As the number of smartphone users continues to grow at an incredible rate, the challenge facing many brands is to continue to find ways of utilising smartphone technologies to effectively connect and engage with consumers. Near Field Communication technology enables smartphone users to gain instant access to digital data from another NFC enabled handset or NFC tag simply by placing or waving their phone next to the NFC tag.

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As Twitter has become an increasingly important part of the media strategy for content producers such as newspapers, TV networks and other media players, measuring the impact of a tweet has become even more important — so that those companies can show that spending time on Twitter has actual business value in terms of driving traffic and engagement.

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A new study takes a look at how Facebook users interact with brands on the social network and what this means for businesses looking to leverage the online platform. The results of the study have concluded that over half of facebook users respond successfully to social media marketing.

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In a major challenge to the travel industry’s leading websites, search engine giant Google Inc. launched today a new service allowing users to shop for plane tickets as easily as typing a Google search.

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Google’s acquisition of Zagat last week and Yelp’s excellent snarky response has brought customer reviews to the forefront of the news again, so it’s a good time to start thinking about how garnering more online reviews fits into your business.

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This week, our Top UK Hotels on Twitter has seen no new entries and 4 hotels have moved up the table!

Has your hotel made the list?

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 2 hotels move up the table and no new entries.

Has your hotel made the list?

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BACKBID was developed based on the premise that discounting is not the best way for hoteliers to increase revenues through the online channel. Because many consumers perceive value-adds such as free meals, free parking, room upgrades, etc. as being more valuable than straight discounts, BACKBID’s personalized pricing enables hoteliers to compete for consumer business and increase their RevPAR far more effectively, without undercutting their revenues or brand image.

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Google is continuing to expand it’s empire as they acquire a new addition to their portfolio. Zagat is a high-end restaurant and shopping reviews publisher. So what does this mean for google… with Zagat publishing they will have direct access to some of the most respected restaurant reviews and ratings, Google now has its own store of highly respected local content.

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