Will it be a great benefit to consumers or lead to road rage by some hoteliers?

Kidding about the road rage but the news that in-car navigation device vendor TomTom will be adding a TripAdvisor app to one of its GPS devices will elicit different reactions, depending on your views about TripAdvisor reviews.

TomTom created the app, using content provided by TripAdvisor. TomTom provides drivers with navigation services and live traffic information and in October will add a TripAdvisor app, with its more than 50 million reviews about hotels and restaurants along drivers’ routes, to the TomTom Go Live 1535 M navigation device, the companies say.

This is the first time TripAdvisor content will be accessible via a navigation device, the companies say. The device will offer other apps, including Yelp, Expedia and Google Local Search, as well. The TripAdvisor user reviews will supposedly be available on the device in real time.

The companies say that the app will enable drivers to “conveniently call for reservations through their compatible Bluetooth connected device.”

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