With social media successfully connecting consumers and brands, it might be tempting to cut email — an older, less glamorous marketing tactic — from next year’s budget. But recent research findings suggest that numbers subscribing to daily email updates is significant and in order to grow this sector email marketing must become more social.

[ Read more → ]

This week, our Top UK Hotels on Twitter has seen 2 new entries and 10 hotels have moved up the table!

Has your hotel made the list?

[ Read more → ]

TomTom provides drivers with navigation services and live traffic information and in October will add a TripAdvisor app, with its more than 50 million reviews about hotels and restaurants along drivers’ routes, to the TomTom Go Live 1535 M navigation device, the companies say.

[ Read more → ]

Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 5 hotels move up the table and 3 new entries

Has your hotel made the list?

[ Read more → ]

What is the most significant opportunity (or critical threat) that our industry faces? Which disruptive forces will reshape the online travel landscape as we know it in the next few years? According to experts in the field of Travel and Tourism, here are the future changes that will shape the industry.

[ Read more → ]

It’s time for this week’s Top 30 Irish Hotels on Twitter. 3 hotels have moved up the table

Has your hotel made the list?

[ Read more → ]

As more and more travellers perform diligent research prior to booking a room, it is important that GMs and hotel owners know exactly what information consumers can find online about their hotel. Also from an SEO point of view search engines place high ranking factors on social media and guest review channels.

[ Read more → ]

As online retailers increasingly depend on reviews as a sales tool, an industry of fibbers and promoters has sprung up to buy and sell raves at a cost.

[ Read more → ]

A social media marketing ecosystem is a business imperative in the digital age. Companies must monetize social media by listening to customers, prospects, and influencers. Professional and personal discussions offer deep insights to engage customers and open up new revenue streams.

[ Read more → ]