Facebook on Tuesday debuted a step-by-step online guide aimed at helping small businesses use the social networking site. The company is billing the new webpage, found at Facebook.com/business, as an “online education center” that gives directions on such things as how to set up a profile page, create targeted ads and deals, and interact with customer feedback online.
Facebook’s new business webpage does not come along with any new features — it simply puts a lot of information that may be handy for small businesses in one place. Perhaps most importantly, it serves as a nicely timed reminder that unlike Google+, Facebook encourages companies to use its service for company branding. “Facebook allows small businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing –- word of mouth,” a Facebook spokesperson wrote in an email Tuesday afternoon. “We created Facebook.com/business to make it even easier for people to reach these objectives and grow.”
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