Entries from July 2011

Top 30 Irish Hotels on Twitter #Top30IEHotels

July 29th, 2011

It’s time for this week’s Top 30 Irish Hotels on Twitter. There were 0 new entries this week and 3 hotels have moved up the table.

Has your hotel made the list?

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Tags: Facebook · Social Media · Top 30 Hotels on Facebook

Google Begins To Test It’s Hotel Finder Search Tool

July 29th, 2011

Google has introduced a new experimental search tool, Hotel Finder. This tool allows one to see best locations to stay, Hotels deals, comparisons and much more.

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Tags: Google · Hotel Marketing · Travel Marketing

Relationship Building Through Location-Based Technologies

July 28th, 2011

Location-based technologies are changing the way consumers engage with hospitality brands. While Marketers are always seeking avenues to build customer relationships, they must consider the challenges associated with monitoring location-based engagement across multiple locations.

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Tags: Facebook Places · Mobile / Location Based Marketing · Travel Marketing · e-commerce · foursquare

Facebook Introduce A ‘Facebook For Business Guide’

July 27th, 2011

Facebook on Tuesday debuted a step-by-step online guide aimed at helping small businesses use the social networking site.

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Tags: Building a Community / Tribe · Facebook · Mobile / Location Based Marketing · Social Media · e-commerce

Top 30 UK Hotels on Twitter #Top30UKHotels

July 26th, 2011

This week, our Top UK Hotels on Twitter has seen 0 new entries and 3 hotel has moved up the table!

Has your hotel made the list?

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Tags: Social Media · Social Media Marketing for Hotels · Top 30 Hotels on Twitter · Twitter

Maximising Hotel Revenue Through Rate Optimisation Strategies

July 26th, 2011

Rate management for hotels is a challenging area where many hotels are forced to concentrate on predicting demand in order to set rates. Many hotels are now working on a rate strategy that captures demand in order to maximise revenue.

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Tags: Hotel Marketing · e-commerce · trends in the hospitality industry

Top 30 Irish Hotel Pages on Facebook #Top30IEHotels

July 25th, 2011

Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 1 hotel move up the table and 1 new entry

Has your hotel made the list?

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Tags: Facebook · Social Media · Social Media Marketing for Hotels · Top 30 Hotels on Facebook

Consistent Branding Throughout The Purchase Decision Process

July 25th, 2011

Hotel Marketers should incorporate an intergrated marketing approach where consistent messaging and branding throughout the purchasing process should be present.

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Tags: Hotel Marketing · Online Advertising · Travel Marketing

Google Removes Reviews For Hotels On Maps And Places

July 22nd, 2011

Based on careful thought about the future direction of place pages and feedback from online travel agencies, Google have removed reviews for hotels on maps and places.

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Tags: Google · Travel Marketing · Travel Reviews · e-commerce · tripadvisor