BedDeals.ie a deal coupon deals site focused exclusively on the hotel sector in Ireland has recorded some strong growth and a number of success stories despite being just 3 months old!
Launched on January 10th 2011, BedDeals.ie has already generated sales of over 100,000 euro for hotels in Ireland. The business model is based on a group buying principle where heavily discounted deals are offered for sale for a limited time period to the BedDeals database.
Some sample deals include the Bracken Court in Balbrigan sold 397 deals, the Savoy Limerick sold 80 deals, Gibson Hotel Dublin sold 95 deals, Tankardstown sold 93 deals, Blooms Hotel Dublin sold 129 deals, and the Courtyard Hotel Leixlip sold 211 deals.
The site boasts a database of registed users and subscribers of over 10,000 and a Facebook fanbase of well over 5,000 followers. The uniqueness of the BedDeals.ie offering is that the subscriber base are all highly targeted customers who are interested in hotel deals and breaks in Ireland.
“Since launch, the site was promoted and advertised heavily on the main search and social channels to build up the fan base of followers”, says William Cotter, Managing Director. “We also support each deal with their own advertising campaign as they go live. We are delighted with the success to date of the site and the business model that consumers will respond positively to good value’.