Facebook is fast emerging as the most prominent way of reaching across to people. With social networking sites at a boom, more and more businesses are turning to Facebook as a way of creating customer involvement and increasing promotion.

Here are five ways you can involve your customers through Facebook!

First of all, make sure your customers know you have a Facebook page!

A good way of doing this is to include the Facebook name of your business page on cards, shopping bags, etc. Many businesses these days create a Facebook page even before the business has really started off. By marketing to close friends at first, and then watching the popularity of your idea spread, you can easily gauge the market for your product and how you can better access your customers.

Next, get to know your customers a little through Facebook!

Post statuses about upcoming sales, offers and give aways, post pictures of your merchandise, and ask for feedback on discussion boards. This way you will be able to gauge your customer’s preferences without the hassle of sending out surveys for them to fill out. Often, customers will find it easier to post comments on service and product satisfaction through Facebook instead of filling out a live form.

You can promote your business Facebook page by holding weekly give aways and discounts.

Hold a competition – whoever comments or gives the most feedback on your page gets a gift. Not only does this create excitement for your product, but it also reaches out to a potentially global market.

Your fan page is also a great way of publicizing your events. Simply go to your page, create the event on the event tab and start inviting people. The easy RSVP option can then tell you how many guests to expect and thereby help you predict what the turnout might be and what to expect.

Read more at Social Media Dudes