Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 4 hotels move up the table and 0 new entries

D4 Hotels, Dublin celebrate their 18^th week at the top of the list.

Download the list as a PDF here

(List correct as of 31^st January 2011)

The list is by no means final so if you feel we’ve missed you out, please let us know by commenting below and your hotel/group could appear on next weeks list.

The list is based on the number of fans the Facebook page has and is open to all hotels in the Republic of Ireland and Northern Ireland.

This list only considers Facebook Pages as opposed to groups and personal profiles.

A Page or a Group, which is better? Well the answer to that depends on you and what works for your business.

Facebook Groups:

1. Set up for more personal interaction, they are highly active and require constant engagement.
2. Connected to the profile of the people who administer them.
3. When you post something as a group administrator, it appears to be coming from you and is attached to your personal profile.
4. Groups are great for organizing on a personal level and for smaller scale interaction around a cause.
5. If the group is under 5,000 members, group admins can send messages to the group members that will appear in their inboxes.
6. Permissions settings make it possible for group admins to restrict access to a group, so that new members have to be approved.
7. Groups can’t host applications.
8. You can advertise your group.

Facebook Pages:

1. Access to a Page, however, can only be restricted by certain ages and locations.
2. Page admins can send updates to fans through the Page, and these updates will appear in the “Updates” section of fans’ inboxes.
3. There is no limit on how many fans you may send an update to, or how many total fans a Page can have.
4. Pages can host applications, so a Page can essentially be more personalized and show more content.
5. Pages can benefit from social ads that publicize the fan connection between a Page and a specific user.
6. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.

Neither Groups nor Pages have great moderation features. If someone posts spam on your Group or your Page, you have to remove it manually, and you can also remove specific members.

So it’s up to you who best suits your business right now and going forward.

Be sure to check back every Monday to see if your hotel has made the list!