Here is a list from Search Engine Land meant to accompany your social media plan – not serve as a standalone social media blueprint. And remember, there is no end-all-be-all social strategy for all companies, so make sure that you aren’t making your brand the square peg forcing itself into a round social hole.
1. Keep Building & Improving Your Customer Service: Most social media disputes start with customer service and could be avoided in the first place if the situation was handled properly. While this was on the list last year, it still amazes me how some companies fail to see the importance of customer service and how it can turn a social plan from a proactive marketing tool into a reactive reputation management tool.
2. Keep Rewarding Loyal Fans With ‘Social-Only’ Exclusives: The number one thing that can be done to grow your networks is to give people a reason to follow/like you. It’s that simple. By treating these followers and fans like they are VIPs, you will grow your networks and your social campaign will thrive.
3. Test Location Based Social Media: Whether it be Foursquare, Facebook Places, Groupon or Gowalla – location specific social media will be mainstream in 2011. These services appeal to many retailers because many times the services not only boost sales, but increase foot traffic and awareness as well. In this medium, the offer you provide to customers can truly make or break your campaign.