Tripadvisor’s Crackdown on ‘phoney’ Reviews

December 30th, 2011

TripAdvisor is cracking down on firms who offer to plant phoney reviews for hotels to help them boost their rating on the site. Speaking after the reviews site debuted on the Nasdaq stock exchange on Wednesday, president and chief executive Stephen Kaufer said the company was continually investing in new ways to screen out bogus reviews.

[ Read more → ]

Tags: Travel Marketing · tripadvisor

Top 10 Hospitality Industry trends for 2012

December 29th, 2011

The upcoming year is projected to be a better and brighter one for the hospitality industry, but what are the new factors driving the market in 2012? The landscape is evolving quickly as new technology demands that hotels become more social and engaging in their marketing efforts, travelers are looking for the best value propositions, and consumer demand is pushing for hotels to make concerted efforts on property upgrades and improvements.

[ Read more → ]

Tags: Hotel Marketing · trends in the hospitality industry

Google+ Introduces New Features

December 21st, 2011

Google+ is adding some important features for Page owners. Among them: support for multiple administrators, notifications, and a consolidated view of how Google+ users have engaged with a brand page.

[ Read more → ]

Tags: Google · Social Media

Top 30 UK Hotels on Twitter #Top30UKHotels

December 20th, 2011

This week, our Top UK Hotels on Twitter has seen 0 new entries and 0 hotels have moved up the table!

Has your hotel made the list?

[ Read more → ]

Tags: Top 30 Hotels on Twitter · Twitter

How Hotels are using Foursquare

December 20th, 2011

In April 2011, foursquare, the addictive location-based service for smart phone users, announced that there had been more than a billion check-ins on the platform. In addition, 500,000 businesses are using foursquare’s Merchant Platform to create “specials,” which are location-based mobile coupons. Many of those businesses are hotels and restaurants looking to drive awareness and increase loyalty with regular customers.

[ Read more → ]

Tags: foursquare

Top 30 Irish Hotel Pages on Facebook #Top30IEHotels

December 19th, 2011

Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 1 hotel move up the table and 1 new entry

Has your hotel made the list?

[ Read more → ]

Tags: Social Media Marketing for Hotels · Top 30 Hotels on Facebook

Hotel Booking Behaviour Changing According to Expedia

December 19th, 2011

One of the most interesting trends to emerge from the Expedia’s annual Partner Services’ conference last week is the sheer speed at which booking behaviors are shifting in the wake of increased global and mobile distribution.

[ Read more → ]

Tags: Mobile / Location Based Marketing · e-commerce · trends in the hospitality industry

Top 30 Irish Hotels on Twitter #Top30IEHotels

December 16th, 2011

It’s time for this week’s Top 30 Irish Hotels on Twitter. 0 New entries this week and 7 hotels has moved up the list!!!

Has your hotel made the list?

[ Read more → ]

Tags: Social Media · Top 30 Hotels on Twitter · Twitter

Travel & hospitality brands need to make mobile a top priority for 2012

December 16th, 2011

62% of travel brands don’t have a mobile friendly website. This was just one of the findings from a recent global EyeforTravel survey which examined key trends in travel marketing and distribution.Travel & hospitality brands need to make mobile a top priority for 2012

[ Read more → ]

Tags: Hotel Marketing · Mobile / Location Based Marketing