The Integration of Search and Social Media, How Will it Impact on Your Hotel’s Marketing Strategy?

February 2nd, 2010

Brian Solis published a very interesting article today about search and the ‘real-time’ web.

In summary, Google recently integrated real-time search into their technology to pull in tweets, blog posts and news content as its being published, dramatically improving the time to crawl down to minutes.

In the eyes of Google, the adaptation of PageRank for Social Media essentially creates a human algorithm of sorts that may eventually serve as a foundation for assessing the authority of an individual in the social Web.

Are we seeing the start of something new, a PeopleRank?

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Tags: Hotel Marketing · Search Engine Optimisation · Social Media Marketing for Hotels

The Evolution of Social Media Marketing

January 17th, 2010

I’m a big fan of Brian Solis. His expert thinking and understanding of the social media space is refreshing and always a joy to read. None more so than his interpretation of Marketing Sherpa’s recent report on the social media space where they observe that “2010 is the year where social media marketers gain the experience required to advance from novice to competent practitioner capable of achieving social marketing objectives and proving ROI.”

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Tags: Hotel Marketing · Social Media Marketing for Hotels

Top Trends in Hotel Industry for 2010, An Irreverant Perspective

January 17th, 2010

At the start of a new year dust off the excesses of the holiday season and put the finishing touches to our plans for the year ahead. As part of this process we read extensively to see what trends are emerging in the hotel industry and ascertain which if any will impact the most on our business.

Daniel Craig’s Top 10 Trends for 2010 are a somewhat irreverant, yet poiniant view on where we see ourselves right now.

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Tags: Mobile / Location Based Marketing

Looking for a handy resource for hotel news and advice?

January 13th, 2010

I’m a big fan of Guy Kawasaki and have been following his blog and twitter posts with interest. He recently launched a new site aptly named AllTop.com which aggregates the top headline feeds from 100 categories. One of the categories relates to the Hotel and Tourism industry. Whilst it has an American bias, the [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing

Social Media Engagement – The Airline Experience

January 12th, 2010

A passenger on a flight notices his reading lamp is broken, so, using his mobile device, he complains on Twitter. Within minutes, the airline’s ground staff has dispatched a flight attendant to fix the problem and has alerted maintenance at the destination airport. Corporate communications has passed the Tweet onto the customer service department, which [...]

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Tags: Building a Community / Tribe · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing

Cancellations due to the weather? Real time information on your Hotel via Twitter. Why not, if your hotel is accessible Twitter can tell world!

January 11th, 2010

Yesterday there was a big shower of snow but yeah no big deal right! Wrong, we had gridlock all over Dublin; it took over 5 hours for large numbers of people to get home. Dublin Bus cancelled services, their website went down, so where do we get our real time info when something like this [...]

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Tags: Hotel Marketing · Social Media Marketing for Hotels