Most of us already know that twitter can be used for customer service, recruiting, contents, giveaways and promotions for your hotel. There are, however, more business opportunities that aren’t quite as obvious. Mashable have looked a little deeper than most and have come up with 5 unique ways to use twitter as a business tool for your hotel.

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Conversing on behalf of your hotel is one of the main roles that social media serves, and it does it well. There are, however, ways to make sure you’re getting as involved as you can and your conversations are having the most impact possible. So what exactly is the best way to authentically participate in Twitter conversations to raise awareness for your hotel?…

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Google are currently in discussions to aquire Travel Software maker ITA. It is thought the online giant could use ITA Software’s tools to compete with travel-search features offered by rivals Microsoft. ITA Software could request around $1 billion for their aquisition by Google, who have already announced 6 takeovers this year.

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Good news for Facebook users – your profiles are set to become a lot more dynamic. Facebook are in the process of rolling out new profile features which will allow users to display the pages they’re connected to as ‘likes or interests’. This announcement coincides with Facebooks move to ‘liking’ Pages instead of becoming a ‘fan’ which was first introduced in March.

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This week, our Top UK Hotels on Twitter has held strong to outside pressure, meaning there are no new entries into the table this week! Further to this only a single hotel has moved up the table.

Has your hotel made the list?

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The competition is heating up in our latest Top Irish Hotels on Facebook. Our top 30 list this week has seen quite a few place changes, with 8 hotels moving up the table and a single new entrant at number 30.

Has your hotel made the list?

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It’s time for our weekly updated Top 30 Hotels on Twitter. This week, for the first time in the history of our list, there are NO new entries. Instead the top 30 hotels have been fighting amongst themselves, with 7 hotels moving up the table!

Has your hotel made the list?

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Putting a face to your hotel using social media networks definitely has its advantages. It allows your customers to converse with a face rather than an anonymous employee while at the same time giving your hotel a voice. Allowing your customers to connect with your hotel on this level will create a much deeper, more meaningful relationship. So if you decide to go down this route and have your hotel represented by a ‘face’, it’s important that that ‘face’ represents exactly what you want your hotel to represent.

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Google have just activated a new improvement to their real-time search function. Starting from today, users will not only be able to search all the real-time content out there (from Facebook, MySpace, Twitter and Buzz) but will be able to sort the tweets by the time at which they were posted. This handy new feature will allow users to see what people were talking about at a specific moment in time as far back as the first tweet on March 21st 2006.

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