The reviews are in, and TripAdvisor is a bigger hit than ever with travelers. The world’s largest travel site attracted 40 million visitors worldwide in July, up 60% from the beginning of the year, according to comScore, and carries more than 35 million reviews of 450,000 hotels in 23 countries. The questiosnis Are hoteliers being whiners or is the system truly flawed?

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It’s time for this week’s Top 30 Irish Hotels on Twitter. There was 1 new entry this week and 7 hotels have moved their way up the table .

Has your hotel made the list?

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In “Marketing 101” the acronym AIDA stands for Awareness, Interest, Desire and Action. This is the most simple and rudimentary of sales and marketing funnels and is still incredibly relevant today when it comes to social media and Internet marketing strategies.

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This week, our Top UK Hotels on Twitter has seen 2 new entries and 2 hotels have moved their way up the table!

Has your hotel made the list?

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Published by the HSMAI Foundation, this report provide a guideline for Hotel marketers to develop a location-based marketing strategy. Mobile is redefining how, where and why people connect with one another, and location is becoming one of the most powerful digital trends affecting the mobile stratosphere

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 5 hotels move up the table and 2 new entries

Has your hotel made the list?

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The measure of your reputation is related to what you do plus what others say about you. A reputation can be managed, and can be influenced by the things we do, but it can never be designed or decided upon – Reputation is earned. The New York Times asked B&H Photo’s social media coordinator Henry Posner for advice for the business owner struggling to build a great online reputation. A great read, especially for hotel marketers.

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It’s time for this week’s Top 30 Irish Hotels on Twitter. There were no new entries this week and 5 hotels have moved their way up the table .

Has your hotel made the list?

[ Read more → ]

You may not appreciate the culture of social media, but numbers don’t lie. Being actively engaged on social networks and in social media communities boosts a brands’ search engine ranking. How social media increases your search engine rankings is quite logical.
Here are a few ways you can leverage social media to kick your search engine marketing into overdrive.

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