Every business should take a strategic approach to incorporating social media into their PR and marketing plans. Do you have a Twitter feed and a Facebook page, but you’re not quite sure what to do with them, or how to measure your results? According to the results of a study by Digital Brand Expressions, 72% of businesses claim to operate under a banner of social media strategy with only 27% stating that they do not possess an official strategy.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 7 hotels move up the table and 3 new entries.

Has your hotel made the list?

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In today’s digitally connected world, guests’ desire for access to the Internet during their hotel stay continues to be strong. Whether it is to connect a mobile device or iPad to Wi-Fi or to connect a laptop to access work files, guests indicate their most important hotel amenity is wireless Internet access…

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It’s time for this week’s Top 30 Irish Hotels on Twitter. There were no new entries this week and 8 hotels have moved their way up the table .

Has your hotel made the list?

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The travel industry is turning to social media in order to build relations with customers and to promote its services.
Many Hotel chains are actively using Facebook and Twitter to communicate and, more importantly, to keep customers involved, allowing guests to ask and receive answers to inquiries and requests about the hotels.

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As your landing page is the first page that your prospective customers will see, it is also the first, and most important, place to learn what works and what doesn’t. If you are a marketing manager you should already know the importance of a good landing page which will encourage your cutomers to purchase your product.

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This week, our Top UK Hotels on Twitter has seen 1 new entry and 3 hotels have moved their way up the table!

Has your hotel made the list?

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Everyone knows that Google’s Adwords service, and other key-word based advertising, works something like an auction. But in fact, it’s not that simple. How can you increase your traffic volume, at no risk to your budget? Volume and targeting are two instruments that should work in tandem. They help you fine-tune your campaign, to constantly increase profits.

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Traditionally, the sales funnel starts with “awareness” or outbound marketing to drive unqualified leads into the top of funnel, then, after a series of qualifying steps, ends with fewer “customers” exiting through the bottom.

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