The ‘Like’ button, which was launched in April is now present on roughly 2 million sites around the web. Research has found that Facebook Likes not only generate interesting data about the “likers” themselves but it also speaks volumes about clickthrough rates, time on-site and other engagement metrics.

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Back in 2000 Kaufer co-founded TripAdvisor with the mission to help travelers around the world plan and have the perfect trip. Over the years the hotel industry have increasingly become aware of the power wielded by internet sites such as TripAdvisor. To date TripAdvisor has experienced tremendous growth in site traffic, with more than 40 million unique monthly visitors.

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It’s time for this week’s Top 30 UK Hotels on Twitter

Has your hotel made the list?

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This interesting article from Vancouver’s design agency Wallop highlights some of the key features of a successful hotel website. These sets of attributes which are for ever evolving include Call to action, Usability Measurement and response….

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 5 hotels move up the table and 1 new entry.

Has your hotel made the list?

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It’s time for this week’s Top 30 Irish Hotels on Twitter.

Has your hotel made the list?

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Travelodge budget hotel chain is beating the recession in Ireland by using YouTube to drive brand recognition and room sales. The hotel sector has taken a big hit during the recession due to a reduction in tourism and business travel. This has been further compounded by reduced corporate travel budgets, global health scares and increased airline security. Despite these factors Travelodge has managed to increase room sales online.

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Glenn Strachan may have been driving from his hometown of Washington, D.C., to New York, but his mind was on a future trip to Michigan to visit his daughter.

So while in the car, the 53-year-old information technology consultant compared airfares on Kayak, booked a flight on AirTran Airways, made a rental car reservation, studied hotel reviews on TripAdvisor and picked a place to stay — all through his iPhone.

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With the increase in product personalisation what were once products are now services, especially in the travel, tourism and hospitality industry.

This has implications on how review websites operate. If the customer really did ask for salt on their chips they can’t complain about the taste.

If the customer really did only give 30 minutes to cross from one side of the airport to another they can’t complain about missing their connection.

Of course a travel supplier must make an effort to stop a customer buying a combination that really isn’t practical – but ultimately the customer may choose not to take that advice and the supplier is left in a very difficult position of turning away business or accepting a booking that might result in the customer having a poor experience.

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