What’s more important? The quantity of your Twitter following or the depth of your relationships with your followers?
The answer is BOTH! Having hundreds of thousands of followers must be nice. But we all know that the depth of the relationships you maintain with your tweeple is paramount.
This article will reveal five great Twitter tools that will help you find and engage with quality Twitter followers.
Notice I mentioned “depth.” However, there must be another side to this coin. The reach. And if you want to have “reach” on Twitter (getting 10+ retweets, for example) on regular basis, chances are you will need a large number of followers.
This article will focus on getting you those numbers.
Specifically, I want to explore how to generate new followers, how to manage your newly found follower surplus and how to turn those shallow relationships into deeper ones using the top 5 most indispensable Twitter tools.
1. Blast Follow
Blast Follow is indispensable for finding people in your niche (and beyond) and mass-following them with a single click.
How does this help YOU gain more followers? Because of the Law of Reciprocity.
Take advantage of Twitter’s “Law of Reciprocity” nature and blast follow hundreds of tweeple with a single click and get followed in kind.
The law of reciprocity is a basic mammalian urge. When apes groom each other, they are engaging in the Law of Reciprocity. In fact, if you take a trip to your local zoo, you will notice that the most social apes are the best-groomed as well.
I will go as far as to say that the reason Twitter is so popular is because the human urge to reciprocate is such a strong driving force behind our actions.
Twitter is a Law of Reciprocity platform. You follow me; it’s only fair that I follow you back.
Most social media experts (Chris Brogan , Guy Kawasaki) recommend a mutual-follow policy.
Note: Chris has changed his own policy due to spam, but the basic idea for the rest of us still stands.
Here is a nifty list of Twitter superstars who WILL follow you back.
2. Tweepi
Tweepi allows you to unfollow those who do not reciprocate.
Easily shake off the deadbeats. Tweepi enables you to unfollow those who do not follow you back, 40 deadbeats at a time.
The only thing I would add is to be careful not to unfollow someone you would prefer to continue to follow.
Why would you want to follow someone who doesn’t follow you back? One reason could be that their tweets are super-interesting.
The overall strategy for using Blast Follow and Tweepi is to blast follow 100-200 people today and give them a week or so to follow back. If they don’t reciprocate, clean them out with Tweepi. Then repeat.
OK. What’s next?
3. twAitter
I hope that I don’t have to sell you on the notion of maintaining a presence on Twitter. One tool that is indispensable in maintaining a presence is twAitter, which allows you to schedule your tweets in advance.
Now, that’s not all that amazing on its own. Many tools allow you to schedule your tweets. Social Oomph comes to mind.
twAitter will soon be renamed to Gremln; the ability to schedule, rotate and repeat your tweets will remain unchanged.
twAitter is unique in that it allows us to rotate and repeat our tweets. Social Oomph allows for a similar functionality (and a lot more), but it’s a premium service for which you’d have to pay. twAitter, on the other hand, is free.
Why would you want to repeat your tweets?
Twitter is a drive-by platform. Most people login for 10-20 minutes at a time and unless they see your tweet in that time, chances are they will never see it. Unless you repeat yourself.
Don’t abuse this awesome power.
Guy Kawasaki repeats his tweets four times with at least several hours in between. I repeat my tweets every few days but do not limit myself to four.
Read More at Social Media Examiner


1 response so far ↓
1 Branding Tips // Aug 25, 2010 at 12:18 pm
Thanks for sharing it with us. This is really helpful and made my life a little easier, for sure!
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