Year after year, email marketing analysts and experts invest their time and efforts into answering the same question,  “what is the best day of the week to send email?”  The overall consensus from the numerous studies that have been conducted over the years show that mail sent on Tuesdays, Wednesdays, and Thursdays has the best chance of being opened.  While these findings have some weight to them, perhaps the correct answer is that it all depends.  To help you determine what is best for your campaign, let’s have a look at the pros and cons of sending email on each day of the week.

Monday

Pros: After a long weekend, many email users make it a priority to organize their inboxes. This means there is a good chance that they will run across your message and open it.

Cons: Some consumers in the workforce don’t have the time or access to email during the day.

Recommended Approach: Send email late in the morning, preferably just before lunch, as this is when they are more likely to have the time to check their inbox.

Tuesday

Pros: By now, many consumers have organized their work week and have a little extra time to devote to checking their inbox.

Cons: Campaigns aiming for recipients to take action over the weekend may trigger responses too early.

Recommended Approach: Make sure all the messages you send on Tuesday are designed to convince the recipient to react during the week.

Wednesday and Thursday

Pros: People are preparing for the weekend and how they will spend their personal time.  On these two days, they often have a little extra time to spend in their inbox.

Cons: There is still business that needs to be handled and only two days left to get it done. Depending on the recipient, they may hold your message off until next week, or forget about it altogether.

Recommended Approach: Keep your marketing message friendlier and less aggressive as subscribers plan their time off.

Friday

Pros: People tend to receive less email on Friday, which in turn, increases the visibility of your message.

Cons: By the time Friday rolls around, some consumers are in such a rush, they may automatically ignore any email that doesn’t pertain to the job.

Recommended Approach: Send your message early in the day so the recipient has more time to read it and take action.

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