http://www.marketingtimes.com/2010/07/why-you-need-to-monitor-measure-your-hotels-brand-on-social-media/ Marketing Times for the Hotel & Travel Industry from Net Affinity Tue, 07 Feb 2012 13:52:31 +0100 http://wordpress.org/?v=2.8.5 hourly 1 http://www.marketingtimes.com/2010/07/why-you-need-to-monitor-measure-your-hotels-brand-on-social-media/comment-page-1/#comment-2323 Rob Edwards Fri, 06 Aug 2010 15:41:47 +0000 http://www.marketingtimes.com/?p=2895#comment-2323 I like the analogy of a cocktail party, but like cocktail party conversations, some information gets retained, some gets forgotton. I would disagree with the "Digest" desire. Similarly, tracking word counts, keywords, brand names etc. is certainly important in monitoring presence, but it does little to actually understand the customer; their motivations to visit, brand associations, key behaviour triggers etc. We work with tourism and leisure brands on developing that understanding and translating it into key marketing messages to drive growth. Social media is like listening in, but don't you want to get talking yourself as well? I like the analogy of a cocktail party, but like cocktail party conversations, some information gets retained, some gets forgotton. I would disagree with the “Digest” desire. Similarly, tracking word counts, keywords, brand names etc. is certainly important in monitoring presence, but it does little to actually understand the customer; their motivations to visit, brand associations, key behaviour triggers etc.
We work with tourism and leisure brands on developing that understanding and translating it into key marketing messages to drive growth.
Social media is like listening in, but don’t you want to get talking yourself as well?

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