Today’s travel consumer is tweeting, texting, emailing, communicating with friends via Facebook, and commenting, often in real-time, on restaurants and hotels via review sites like Yelp and TripAdvisor. How will you reach these hyper-interactive consumers at multiple touch points during the research process? And once your hotel has their attention, what should you do to encourage loyalty to your brand, increase site stickiness, create buzz around your hotel, and ultimately increase bookings?

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In today’s modern world your website should be an experience! The on line experience you create should relate to the audience you want to engage with – for some this may not involve your website at all!!

Even if you create an awesome site, if your audience isn’t going to visit it, you’re wasting your time, you must understand your audience and engage with them more than ever before!

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Travelocity’s most recent poll shows more than half of all travellers share vacation information through social media. Nearly 30 percent of travellers have either never thought about precautions or do not take any precautions when posting about vacation on social media websites.

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This week, our Top UK Hotels on Twitter has 1 new entry and 7 hotels have moved up the table!

Has your hotel made the list?

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With Expedia, Orbitz, and other online travel stocks hovering just above the basement, news of Facebook and Google dancing around the travel niche cannot be thrilling. Online travel, in case you’ve been trapped in a dungeon somewhere, is about to take off like a rocket.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 2 hotels move up the table and 2 new entry.

Has your hotel made the list?

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It’s time for this week’s Top 30 Irish Hotels on Twitter. We have 0 new entries and 4 hotels pushing their way up the table .

Has your hotel made the list?

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Where will you get the most bang for your buck?? For some hoteliers on line marketing is still an unfamiliar environment, But if nothing is done, your competitors will take the business from you. The vast volume of social media and on line marketing opportunities out there can be overwhelming and costly but don’t let this distract you – When these opportunities are used correctly they can produce a high ROI for your hotel!

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What is the truth behind Ryanair’s Marketing Strategy? Is their un-customer-friendly approach the most short-sighted piece of brand suicide we’ve ever seen or a stroke of marketing brilliance?

The importance of on line reviews is second to none and undoubtedly any angry or negative rants will effect the brand. But in Ryanair’s case does this work in their favour: Some research suggests that it actutally helps to improve their brand awarness!

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