Facebook is fast becomming an integral part to a digital marketing campaign, and with over 400 million active users, it’s easy to see why. Here are some tips for making the most out of the world’s biggest social media network.

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It’s time for this week’s Top 30 Irish Hotels on Twitter. We have 0 new entries and 3 hotels pushing their way up the table.

Has your hotel made the list?

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Google have finished building their new indexing system that they call “Caffeine”. This new service is promising 50% “fresher results”, meaning search results should be much more up to date than they were previously.

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Social networks now receive more UK Internet visits than search engines. During May, social networks accounted for 11.88% of UK Internet visits and search engines accounted for 11.33%. May was the first ever month that social networks have been more popular than search engines in the UK.

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This week, our Top UK Hotels on Twitter has no new entries and 3 hotels have moved up the table!

Has your hotel made the list?

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Facebook are beginning to roll out an update to their tracking service – Insights. For a while now the Insights service has served its purpose but has been lacking a few major functions. This update should make more valuable information available that could demonstrate to businesses active on facebook that their presence is indeed worthwhile.

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Our ‘Top 30 Irish Hotels on Facebook’ list this week has seen 5 hotels move up the table and 3 news entries.

Has your hotel made the list?

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It’s no longer good enough to merely have some kind of presence for your hotel on the web. As technology improves, the consumer expects your website to improve as well.
In a recent report it has been shown that consumers do most of their online spending during peak times. The research also shows that if your site is outdated and slow during these periods due to the added strain, the consumer is likely to lose patience quickly and look elsewhere.

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It’s time for this week’s Top 30 Irish Hotels on Twitter. We have 1 new entry and 12 hotels pushing their way up the table.

Has your hotel made the list?

[ Read more → ]