Social Media is the biggest thing to hit word-of-mouth marketing ever. That’s why it’s important for hotels to maximise it’s benefit. Annemarie Dooling, a digital-strategist from New York has come up with 5 best practices for hotels engaging with their customers via the social media…

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Due to the interest we’ve received from hotels in the UK, we’ve decided to create a ‘top 30 on twitter’ list especially for them! Our Irish lists have proved to be very competitive with new entrants and fierce competition for places each week so it’ll be interesting to see what the UK can do.

Has your hotel made the list?

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Irish owned airline Ryanair are planning on taking steps towards more engagement with thier customers but not through the usual method of using social networking sites such as Facebook and twitter. Ryanair are instead insisting they will not be engaging with their customers via these platforms but will instead make some rather dramatic changes to their website…

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Hotel consultant and author Daniel Edward Craig recently held an interview with the Social Media Program Manager at TripAdvisor. Among other things, the interview revealed some useful tips for hotels regarding the management of online hotel reviews…

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Cheer up those Monday blues by checking out our latest ‘Top 30 Irish Hotels on Facebook’! This week we have another 3 new entrants and 3 hotels that have moved up the table by as much as 8 places!

Has your hotel made the list?

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Friday has arrived and it has brought with it a brand new ‘Top 30 Irish Hotels on twitter’. As per usual the hotels have been jostling for position all week creating a few changes mid-table and we have another new entrant scraping in at number 29.

Has your hotel made the list this week?

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A new study from Cornell suggests that dropping your rates may not be the best strategy for your hotel.

At the IHF conference in Galway recently, Cathy A. Enz of the Cornell’s Centre for Hospitality Research presented the findings of a four year study on pricing, demand, and revenue dynamics for European hotels for the period 2006 through 2009. Her presentation included stats for Ireland, in particular the Dublin market. Needless to say, there was a vibrant debate discussion from attendee’s afterwards.

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These days everyone seems to have advice about how to run your social media marketing program. There are so many tips floating around, it’s hard to know what truly essential strategies you should follow to effectively use social media to build business for your hotel.
AdvertisingAge have been investigating trends across various categories and have come up with 10 essentials that may apply to your hotel’s social media campaign.

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Market research firm Chadwick Martin Bailey recently published a new report that would suggest engaging with your guests via social media will improve your hotel’s business. The stats indicate that over 50% of all people connected with your hotel via social media are more likely to stay at your hotel and over 60% are more likely to recommend your hotel to others.

Could this be the proof many hoteliers have been waiting for?

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