Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing.  Unfortunately, there’s not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement recommendations.

Fortunately, social media masterminds at companies like Seesmic, TweetDeck and HootSuite — to name a few — have developed tools to make our Tweeting lives easier. Or at least more efficient.  We use such tools here at @toprank to grow own Twitter presence as well as for clients on a daily basis and have learned quite a bit about Twitter best practices and which tools work best.

Here are five Twitter account management tools to help you keep your Twitter activity in check – whether you tweet for one account or many.

1. HootSuite.com

HootSuite is a great – and free – tool for managing multiple Twitter, Facebook, LinkedIn and Ping.fm accounts.

The Twitter and social media management tool allows you to personalize columns, so you can view multiple feeds from the same social networking account or multiple feeds from different social networking accounts. For example, with my personalized Twitter tab (shown above), I can view my Twitter home feed, Twitter mentions, sent Tweets and a saved search for “online marketing” – all from one screen.

Plus, HootSuite allows you to create a message and choose which social accounts you want the message to be automatically posted to.

2. CoTweet

Like HootSuite, CoTweet is a free and easy tool for managing multiple Twitter accounts – up to five – with a single login. It also allows brand and keyword monitoring through Twitter search.

This Twitter management tool’s true distinguishing feature is its workflow management capabilities (shown above). When an @ reply comes in to an account, you can assign it to a person on your CoTweet task to respond to.  They’ll be notified via email and on their own CoTweet page. Plus, the tool allows you to take notes on Twitter users for your co-users to see.

3. EasyTweets

EasyTweets is a low-cost Twitter management tool for managing multiple Twitter accounts – the more you pay, the more continuous searches, feeds and accounts you can track.

With this tool, you can automatically post RSS feed content and track RSS traffic in Google Analytics. That way, you can easily track traffic from Twitter and understand what users do when they get to your site.

Another useful feature, the Twitter management tool lets you set up continuous searches for brand mentions (shown above), and auto follow some or all users who mention your brand. Plus, you can be set up to send SMS or email alerts when people mention your brand. So wherever you are, you won’t miss your chance to respond to a prospect.

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