Unless you’ve been living under a rock for the past couple of weeks, you may have noticed a very proud Apple Inc. showing off their brand new iPad. The iPad blurs the boundary between mobile phone and laptop and looks likely to become a handy travel companion.

Why should the hospitality industry care? Because it highlights the inevitability of the future of on-the-road hotel bookings.

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If you’re new to twitter, you may not know that there is a certain etiquette involved when conversing on the popular social networking platform. To some it may seem like common sense but for others, it may be worth investigating the dos and don’ts surrounding a particular platform.
Converse within these unwritten rules and you can’t go far wrong. Ignore them and you could end up damaging your online presence irreparably.

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Quite often hotels are so involved with reaching out to potential customers that they forget about their existing ones. It costs 5 to 8 times more to sell something to potential customers than it does to existing customers.
Why not use the information you know about your existing customers and use it to make your site more sticky and also provide them with more incentives to come back?

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In recent times we’ve seen many forms of digital media adopting location as a variable. It has become a very effective way to direct marketing material at an audience according to their geographical location. Usually these are in the forms of custom banner ads, website content and more recently, twitter trends.
Now it’s the e-mail’s turn to have the geo-marketing makeover.
The MailChimp newsletter client has developed a system to automatically collect location data from users using their IP address, eliminating the need for the consumer to enter a location manually.
What this means is that Hotel marketers will be able to use this data to target or customise their newsletter campaigns at a specific location.

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I think this could be music to hoteliers ears, if it gathers ground! I don’t think anyone minds a review as long as it is fair and truthful. You work long and hard to ensure the best possible experience for your guest and when false reviews are posted it can often have detrimental effects on [...]

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