Google have announced that Facebook Pages will be added to their real-time search function.
This addition is the latest in a line now also including social media rivals Myspace and Twitter.
Yet to be added are personal Facebook profile updates which are currently only searchable via Bing.

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Facebook is well known for its uniformity. Everyone’s profiles look the same and we’re stuck with facebook’s blue colour scheme. However, all is not lost! There are applications that you can add to your hotel’s facebook page to allow you to display whatever you want (within reason!). Get those creative juices flowing!

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As Twitter itself is new to many hotels out there it may be useful to know that there are many different management tools that you can use to make you tweeting life a lot easier. Socialmediatoday.com have identified 5 of the best for you to consider.

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Over the last couple of days I’ve gotten a few direct message from people and businesses that just didn’t look right, with links attached. I obviously didn’t click on them for this reason however since then I notice a few more so let it might be help to make a posting on the matter.
This is [...]

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Despite perception to the contary Twitter is growing. New stats released show 50 million tweets a day from users.
New stats released yesterday by Twitter revealed that users now send out more than 50 million tweets per day. That means every second, 600 tweets fly through Twitter’s network. If you’ve ever followed a trending topic ex. [...]

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For a number of years, many digital marketing campaigns have been focussing heavily on SEO (search engine optimisation). Searches have been (and are likely to continue to be for some time yet) the main way to drive traffic to your website. Now the new kid on the block, social media, is starting to drive traffic. Therefore should we be treating it the same as SEO by using SGO (social graph optimisation)?

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As the fallout surrounding Tripadvisor’s ‘dirtiest hotels’ list starts to settle, hoteliers are looking for ways to improve their customer reviews more than ever. Daniel Edward Craig (not to be confused with secret agent 007 Daniel Craig) has been trying to get to the bottom of how to get your hotel to the top of the fabled Tripadvisor top hotels list!

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For hoteliers grappling with the many facets of guest reviews, user generated content is now such an integral part of a travellers decision making process that marketers need to be alert and fine tuned to the buzz around their brand.
Jennifer Davies, Senior Content Manager at Expedia discusses….

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Is this Google’s entry into the social media foray? Google has just announced the launch of a new array of social networking-oriented features to its free Gmail email service. Called Google Buzz, the new features give users the ability to share photos, updates, websites, and news with friends and family. In addition to helping network with existing connections, the service can also offer suggestions for people users might be interested in following. The features are integrated directly into Gmail and require no installation or separate configuration.

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