I’m a big fan of Brian Solis. His expert thinking and understanding of the social media space is refreshing and always a joy to read. None more so than his interpretation of Marketing Sherpa’s recent report on the social media space where they observe that “2010 is the year where social media marketers gain the experience required to advance from novice to competent practitioner capable of achieving social marketing objectives and proving ROI.”
Entries from January 2010
The Evolution of Social Media Marketing
January 17th, 2010
Tags: Hotel Marketing · Social Media Marketing for Hotels
Top Trends in Hotel Industry for 2010, An Irreverant Perspective
January 17th, 2010
At the start of a new year dust off the excesses of the holiday season and put the finishing touches to our plans for the year ahead. As part of this process we read extensively to see what trends are emerging in the hotel industry and ascertain which if any will impact the most on our business.
Daniel Craig’s Top 10 Trends for 2010 are a somewhat irreverant, yet poiniant view on where we see ourselves right now.
Tags: Mobile / Location Based Marketing
Looking for a handy resource for hotel news and advice?
January 13th, 2010
I’m a big fan of Guy Kawasaki and have been following his blog and twitter posts with interest. He recently launched a new site aptly named AllTop.com which aggregates the top headline feeds from 100 categories. One of the categories relates to the Hotel and Tourism industry. Whilst it has an American bias, the [...]
Tags: Hotel Marketing · Social Media Marketing for Hotels · Travel Marketing
Social Media Engagement – The Airline Experience
January 12th, 2010
A passenger on a flight notices his reading lamp is broken, so, using his mobile device, he complains on Twitter. Within minutes, the airline’s ground staff has dispatched a flight attendant to fix the problem and has alerted maintenance at the destination airport. Corporate communications has passed the Tweet onto the customer service department, which [...]
Tags: Building a Community / Tribe · Internet Marketing · Social Media Marketing for Hotels · Travel Marketing
Cancellations due to the weather? Real time information on your Hotel via Twitter. Why not, if your hotel is accessible Twitter can tell world!
January 11th, 2010
Yesterday there was a big shower of snow but yeah no big deal right! Wrong, we had gridlock all over Dublin; it took over 5 hours for large numbers of people to get home. Dublin Bus cancelled services, their website went down, so where do we get our real time info when something like this [...]

